Garden Route Media - Jargon

Terms

Event

A custom interaction (or attribute) that is tracked from your website into Google Analytics, for example, tracking plays of an embedded video. Each event can include up to three dimensions (the event ‘category’, ‘action’ and optional ‘label’) and a metric (the optional event ‘value’). Events require custom implementation to be tracked and are then reported inside the standard ‘Behavior’ reports. Events can also be used to configure event-based goals.

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