Production
J Cut
An editing technique wherein the audio from the second shot starts before the first video cuts. Named after the shape of the clips as they
An editing technique wherein the audio from the second shot starts before the first video cuts. Named after the shape of the clips as they
A hard drive used for storage, either built into a camera or a portable desktop drive used on shoots.
Content with 1080 horizontal lines of resolution. Standard for all modern screens. We often shoot in 4K – nearly 4 times the resolution of ‘standard
Handheld is when the camera operator is using the camera in his own hands, instead of on a tripod or a gimbal.
A lighting and rigging technician. He or she works closely with the camera crew and DoP on set. Invaluable on bigger shoots.
An editing technique where an object passes frame, and using that object to transition to a different shot.
A graphic in a video refers to a static graphic element. Moving graphics are referred to as animations or motion graphics.
When video content is recorded, the colours are flat and raw. The colour will vary from location to location, indoors or out. We colour grade
A gimbal is a device used to mount a camera on. The gimbal will smooth out any bumps normally visible when shooting handheld.
The member of crew in charge of lighting. Works closely with the DP to rig lights and reflectors to convey a certain mood or tone.
Refers to the number of the frames in one second. A high frame rate can give a video a very smooth look, or be used
A mirrored device that attaches to the camera, allowing the person being interviewed to see the interviewer while looking straight at the camera lens. This
When the film has been edited it exists as an exported video file such as ProRes or H264. We will provide you with a high-res
The senior person in charge of the entire project. We recommend assigning an Executive Producer whenever possible. Usually part of bigger projects. Often the company
The person who edits the film. Works with the director to choose the best shots, form the overall narrative and assemble your film. The editor
Director of Photography. Frequently a camera operator too. Works alongside the director. In charge of the look, lighting and composition of the film using various
Digital Imaging Technician. The member of crew on set in charge of ingesting footage from the cameras into the hard drives for safe storage. The
The process in which a client and the producer develops and then settles on a story, theme and type of video before making it. We
The visual effect that separates the foreground from the background in a video image, by blurring the background. The depth of field changes based on
Software used to manipulate the colours of a video to create a specific effect or visual tone.
Could refer to exact subtitles for the hard of hearing, or supporting text for platforms where videos are autoplayed mute, like Facebook.
The member of crew responsible for using the camera and capturing the footage on a shoot. A skilled member of the team, adept at using
A document that provides all of the consolidated shoot information for the cast and crew. It includes locations, times, equipment, contact details, locations of the
Leaving pauses between sections of a film structure to aid punctuation and the wider narrative; “needs room to breathe”. Related to pacing. Might also be
Brand-funded original video content that focuses on being useful, engaging and entertaining rather than a traditional ‘hard-sell’. Audiences are receptive to it, and brands see
A second camera, used in addition to the main camera. It gives the editor a different angle to cut to when editing a video.
Anything included in a physical video, from video rushes and images to music and audio files.
An extremely early version of the video, before the rough cut. Barely more than putting the shots in the right order, but it is where
Ensuring all the levels are balanced so the music does not compete with voices or sound effects. Done at the end of the project.
