Production

The raw, unedited video files that come straight from the camera. The raw, unedited video files that come straight from the camera are the original,

The use of a headset to immerse yourself in a digital world. Usually interactive, always impressive. A VR headset is a device that typically includes

A spoken narration and commentary to accompany the video. Recorded in a sound studio. We use a range of artists, male and female. A spoken

A border around the screen that ensures titles will not disappear off the screen if the monitor is not set up correctly. Particularly important in

On-screen text or moving images that help illustrate points in the video. Opening titles may be used in TV. On-screen text or moving images that

A single frame (still image) taken from the video. Traditionally one second of footage is made of 25 frames. Incredibly, researchers have developed a camera

An image used to show what the video is about, before it has started playing. A thumbnail is a small image that represents the content

A still image – usually a mockup of one frame of an animated film – to help you decide on the final style. Similar to

A series of still images to help you imagine what the film will look like. A storyboard is a visual representation of the narrative of

A balanced camera rig that lets the Camera Operator capture smooth tracking shots without any of the shake and wobble that comes with handheld filming.

The shutter determines the “Look” of the shot. For action scenes, for example, a higher shutter speed is used to give the scene a more

Sometimes also referred to a Sizzle-reel. A short video to showcase a person’s or agencies work. It’s a popular tool used in the film and

Sound effects or ‘foley’ is sound added in to the video during the edit to support the visuals. Foley is sound that has been recorded

A timeline in Adobe Premiere Pro. When editing, the sequence has its own settings such as resolution, frame rate etc. These relate to the export

Standard definition (less than 720p). Not much use anymore unless it’s for artistic purposes. Standard definition (SD) refers to video resolutions that are below 720p

The first version of an unfinished video is commonly referred to as a rough cut or assembly cut. It is the initial stage of the

Rendering is the process of generating a final output file from a motion graphics or video editing project. It involves processing the project’s various visual

A recce, short for reconnaissance, is a pre-production visit to a location by key members of the crew, such as the producer and director of

ProRes is a high-quality video format developed by Apple Inc. for use in video editing and post-production workflows. It is a lossy video compression format

Production is the stage in the video production process where the actual footage is captured with a camera crew or the animation is created by

Adobe Premiere Pro is a software application used for video editing, post-production, and video production workflows. It is part of the Adobe Creative Cloud suite

Pre-production is an essential part of the video production process, as it sets the foundation for the entire project. It involves everything that needs to

Post-production is the phase of video production that begins after the filming or animation is complete. It involves a range of processes, such as video

Variations of speed and timing within a finished video. Relates to a combination of script, video, voiceover and music. The speed and timing of a

An overlay is any additional visual element that is placed on top of the main video footage. This can include graphics, titles, logos, watermarks, or

A specialized camera rig wherein the camera is mounted on a robotic arm. The movement is pre-programmed, allowing for stylish, precise camera moves that would

An editing technique wherein one shot cuts to another with a similar composition or theme; for example, cutting from the wheel of a car to

Lower thirds refers to any graphic or animation in the lower third of the video frame. Usually this would be a name and occupation card.

The lens is the part that delivers the light to the sensor. The lens can have different apertures and focal lengths. These influence how the

An editing technique wherein the video cuts to the second shot while the audio of the first shot is still playing. Named after the shape