Garden Route Media - Jargon

Production

Production

Rushes

The raw, unedited video files that come straight from the camera.

Production

Virtual Reality

The use of a headset to immerse yourself in a digital world. Usually interactive, always impressive. Contact us for VR / 360 services.

Production

Voiceover

A spoken narration and commentary to accompany the video. Recorded in a sound studio. We use a range of artists, male and female.

Production

Title Safe

A border around the screen that ensures titles will not disappear off the screen if the monitor is not set up correctly. Particularly important in

Production

Titles

On-screen text or moving images that help illustrate points in the video. Opening titles may be used in TV.

Production

Video Frame

A single frame (still image) taken from the video. Traditionally one second of footage is made of 25 frames. Incredibly, researchers have developed a camera

Production

Thumbnail

An image used to show what the video is about, before it has started playing.

Production

Style Frame

A still image – usually a mockup of one frame of an animated film – to help you decide on the final style. Similar to

Production

Storyboard

A series of still images to help you imagine what the film will look like.

Production

Steadicam

A balanced camera rig that lets the Camera Operator capture smooth tracking shots without any of the shake and wobble that comes with handheld filming.

Production

Shutter Speed

The shutter determines the “Look” of the shot. For action scenes, for example, a higher shutter speed is used to give the scene a more

Production

Showreel

Sometimes also referred to a Sizzle-reel. A short video to showcase a person’s or agencies work. Like this.

Production

SFX

Sound effects or ‘foley’. Sound added in to the video during the edit to support the visuals. Sound is often overlooked (pardon the pun), but

Production

Sequence

A timeline in Adobe Premiere Pro. When editing, the sequence has its own settings such as resolution, frame rate etc. These relate to the export

Production

Standard Definition

Standard definition (less than 720p). Not much use anymore unless it’s for artistic purposes.

Production

Rough Cut

The first version of the unfinished video. Often includes a sample voiceover and music, placeholder graphics, and indicative of the direction of travel. Should resemble

Production

Render

Similar to an export. When a motion graphics project is exported, the file is known as a render. Some editing software requires a ‘render’ (without

Production

RECCE

Short for ‘reconnaissance.’ A couple of members of crew – usually the Producer and the DP – will head to the location before the shoot

Production

ProRes

A high quality video format used in editing and exporting. Masters are often delivered in ProRes (422, 444 etc).

Production

Production

The process where the actual video is filmed with a camera crew, or the animation is created by the artists, illustrators and motion graphics designers.

Production

Premiere

A software used for editing video projects.

Production

Pre-Production

Before filming, pre-production is the process of developing the concept, writing a treatment and/or script, storyboarding and generally planning the production of the video. We

Production

Post-Production

Once a video has been filmed, post-production is when it is edited, graded, sound mixed, and finished to become the final film.

Production

Pacing

Variations of speed and timing within a finished video. Relates to a combination of script, video, voiceover and music. Sometimes a video might seem too

Production

Overlay

An overlay in a video can refer to any graphics, titles, or other layers above the video.

Production

Motion Control

A specialized camera rig wherein the camera is mounted on a robotic arm. The movement is pre-programmed, allowing for stylish, precise camera moves that would

Production

Match Cut

An editing technique wherein one shot cuts to another with a similar composition or theme; for example, cutting from the wheel of a car to

Production

Lower Thirds

Lower thirds refers to any graphic or animation in the lower third of the video frame. Usually this would be a name and occupation card.

Production

Lens

The lens is the part that delivers the light to the sensor. The lens can have different apertures and focal lengths. These influence how the

Production

L Cut

An editing technique wherein the video cuts to the second shot while the audio of the first shot is still playing. Named after the shape

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